Bullieverse.Inc

Illustrations

I worked as the lead artist at Bullieverse, producing visually engaging graphics to support key initiatives in marketing, sales, launches, and events. I boosted Bullieverse's digital presence by defining and elevating visual branding across platform X and creating high-engagement content. During my time at Bullieverse, I conceptualized and executed designs for web, print, and events.

Type : Full-Time
Date : 2021 - 2023
Location : Bangalore
Client : Bulliverse.Inc , Beyond Labs
Links : Website, X (Twitter)

Bullieverse.Inc

WEB3 Metaverse Platform

Bullieverse Inc., now known as Beyond Labs, is a community-driven Web3 ecosystem pioneering in the creation of play-to-earn games and playable NFT avatars. Powered by blockchain and fueled by its community, Bullieverse is at the forefront of the Web3 gaming revolution.

Bullieverse's main mascot is a tech-savvy, gym-loving bull, always ready for an adventure. In my role at Bullieverse, I frequently drew bulls and bears, bringing these characters to life.

Brief : Projects included creating campaign posters for new game launches, digital stickers, 3D asset conceptualization, conceptualizing new NFT collections, 2D game assets creation.

Role : Lead Illustrator

Digital Stickers

My first project at Bullieverse was to create digital emojis and stickers for Bullieverse's Discord platform. As the community grew, there was a need for a fun way to engage in conversations, leading to the creation of Bull-headed emojis. After exploring a wide range of possible emotions, I shortlisted 13 unique emojis that portrayed the bull in a cute light. These emojis were animated and adapted for use as Discord stickers. This is one of my most favourite projects in the roster.

Date: September 2021

Credits: Vishnu Suresh (Motion Design)

Lovestruck

Shock

Smirk

Crybaby

Party Animal

Pain

Anger

Tongue's Out

Wink

Eyebrow Raise

Smile

Tears of Joy

Assets and Concepts

For some projects, I created concepts for 3D assets, that were incorporated into the game by the 3D team. This included developing new characters, vehicles, and weapons for the game. I also developed concepts and designs for 2D artworks, which served as visual placeholders for 'abstract rewards' in the play-to-earn ecosystem.

Date: 2022 - 2023

Credits: Akshay Deswal (3D Design)

Website Status Illustrations

What's better than seeing an error message on a website? Seeing it with an accompanying cute character. To make the website visuals cohesive and on-brand, we personalized the error messages on the main website. This involved creating different character emotes and mini scenes for each message, making status visibility more enjoyable.

201 Created

200 OK

401 Unauthorized

404 Not Found

504 Gateway Timeout

Promotional Posters

A significant part of my role involved creating high-engagement visuals for our social media platforms, primarily X (formerly Twitter). This included developing relatable content, incorporating memes and pop culture, studying marketing trends, and producing high-quality work in collaboration with the marketing team.

One of the longest campaigns involved promotions for "Necrodemic," a spookier version of the game "BearHunt" for Halloween. For this campaign, I recreated posters of iconic horror movies with the Bull mascot as the main protagonist. Other tasks included creating thumbnails, banners, and infographics for social media and the website.

Badges

We slowly started incorporating AI- Generated images into the pipeline, to simplify and fasten creation of certain elements. For gaming tournaments, we created badges of different hierarchies, pinned to the gamer tags on the scoreboard. This meant Ai prompting, maintaining consistency, cleaning up flaws and background removal.

Tools Used : Midjourney

Storyboards

I co-created storyboards for video game intros and produced promotional comics to aid storytelling. Collaborating with the marketing team, we brought their stories to life by working with characters, compositions, colors, and animation.

Credits : Chandan Nale (Artist)

Extras

I've also had the opportunity to illustrate my team mates, conceptualize and design on multiple new NFT collections from scratch (that never saw the light of the day due to time constraints and the everchanging NFT scene), and help in organizing Bullieverse's stall at DreamHack Hyderabad 2022, one of the largest gaming and hackathon fests in India.

Takeaway

My role at Bullieverse allowed me to embrace the fun and creative aspects of the brand. With significant freedom to explore and experiment within the briefs, I enjoyed working with the playful concepts (You do not get to see cute, buff bulls on a daily basis). The team and leads were open to a wide range of ideas, which enabled me to experiment with various styles and concepts. Observing the pipeline—from brainstorming with the marketing team, sketching with artists, to rendering with the 3D team—was an exciting experience, showcasing how collaborative efforts bring ideas to life.

Acknowledgements

Thanks to the Bullieverse team for their patience and for teaching me all the new and exciting things I learned over the past three years. It has been a pleasure collaborating with such a fun and supportive team.