Designland

Tote bag Design

I designed the tote bag for Designland's first design conference in Hyderabad. The tote bags were distributed as part of the free goodies, alongside stickers and notebooks designed by fellow creatives.

Type : Freelance
Date : 2024
Location : Hyderabad
Client : Designland
Links : Instagram

DesignLand

Pan-India Design Community

Designland is a digital community for designers across India, offering a platform for conversation and collaboration. Their first design conference was held in June 2024 at T-Hub Hyderabad, featuring prominent industry speakers and attracting over 250 design enthusiasts.

I had the opportunity to design the illustrations for the tote bags, which were included in the free goodies collection. Additionally, I exhibited my artworks as a freelance artist at the event and created live portraits for the audience.

Brief : Create an illustration for Tote Bag

Deliverables : Printable Illustrations

The Illustration

"Bridging the gap between humans and AI".

With artificial intelligence being an abstract entity with numerous visual interpretations, I used my artistic sensibilities to place it in a more intriguing setting. Inspired by Henry Matisse's 'Dance,' I illustrated humans and AI in a dance of life. The humans are depicted as blobs, while the AI creatures mimicking humans are pixelated, symbolizing their unique coexistence in the modern world.

To signify the event taking place in Hyderabad, tiny elements of the city are incorporated into the background. The art style is heavily inspired by Keith Haring's recognizable wonky figures, simplifying shapes and enhancing visibility.

The ToteBag

The designed tote bags were distributed on the morning of the event, along with other fun freebies. They blended seamlessly with the event's theme, with the attendees sporting them on their shoulders.

Takeaways

It was a fun experience setting up a stall at such a large event, and I enjoyed having Manasi, a talented artist and crazy graphic designer, by my side. Thanks to Tej for the opportunity to create something fun for DesignLand.