The branding of Sakaré utilizes a robust serif font, Cormorant Garamond, a Garalde typeface with a classical look that suits both traditional and modern settings. In a world currently trending with modern decorative serifs, the decision was made to use a more robust typeface.

While selecting a typeface, considerations included price, licensing, support for French glyphs and numerals, and versatility in terms of weights and styles. Cormorant Garamond met all these criteria and is available on Google Fonts.

Garamond is not just a single typeface but a group of typefaces originating from 16th-century France, created by Claude Garamond. Garamond's work emerged during a transitional period when old-fashioned black-letter fonts were being replaced by more modern Roman typefaces. His designs, which resembled a more legible version of pen-and-ink handwriting, inspired the printer Jean Jannon to create a similar type in the early 17th century, leading to a revival of Garamond's style.